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Managing Case Discussion

Managing Case Discussion Effectively – Navigating the Challenges

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When it comes to teaching with cases, managing case discussion is both an art and a science. As educators, we grapple with the delicate balance of guiding conversations while allowing students to take ownership. In this guide, we’ll explore four common scenarios for managing case discussions and provide strategies for each. As case facilitators, knowing …

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Driving Brand Loyalty in the Digital Era: Strategies for Every Level of Consumer Engagement

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In today’s digitally-driven world, building brand loyalty is essential for businesses seeking long-term success. To effectively engage consumers, marketers must understand and address different levels of brand loyalty. In this article, we explore how digital marketing methods can be leveraged to captivate consumers at various loyalty levels, from no loyalty to a sense of community …

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