Digital marketing is an increasingly important field in today’s business landscape, and with the rise of e-commerce and social media, it has become more crucial than ever for businesses to have a strong digital marketing strategy in place.
For students who have pursued an MBA in Digital Marketing, there are a wide range of job opportunities available in this exciting field.
In this article, we will discuss the top 10 job opportunities in digital marketing for students who have completed an MBA in Digital Marketing.
Top 10 Job Opportunities in Digital Marketing for Students:
- Digital Marketing Manager
- Content Marketing Manager
- Social Media Manager
- E-commerce Marketing Manager
- SEO Manager
- PPC Manager
- Email Marketing Manager
- Digital Marketing Analyst
- Web Analytics Manager
- Digital Marketing Consultant
- Digital Marketing Manager
Job Description: Oversee all digital marketing efforts for a company, including strategy development, content creation, social media management, and analytics. Ensure that marketing campaigns are aligned with business goals and deliver measurable results.
Average Salary Package: INR 8-15 lakhs per annum
Top Companies Hiring: Accenture, Amazon, IBM, HCL Technologies
- Content Marketing Manager
Job Description: Create and manage content marketing strategies, including blog posts, videos, social media posts, and other types of content. Work to engage and inform customers and build brand awareness.
Average Salary Package: INR 5-12 lakhs per annum
Top Companies Hiring: Wipro, Infosys, Tata Consultancy Services - Social Media Manager
Job Description: Manage a company’s social media presence, including creating content, managing social media campaigns, and engaging with customers on social media platforms.
Average Salary Package: INR 3-8 lakhs per annum
Top Companies Hiring: Flipkart, Snapdeal, MakeMyTrip - E-commerce Marketing Manager
Job Description: Develop and execute marketing strategies to drive traffic and sales to a company’s e-commerce site. Work with product teams to develop promotions and campaigns to increase sales.
Average Salary Package: INR 6-12 lakhs per annum
Top Companies Hiring: Myntra, Paytm, Jabong - SEO Manager
Job Description: Optimize a company’s website for search engines. Improve website traffic and search engine rankings through on-page and off-page optimization tactics.
Average Salary Package: INR 4-10 lakhs per annum
Top Companies Hiring: Google, Microsoft, Yahoo - PPC Manager
Job Description: Oversee pay-per-click advertising campaigns, including keyword research, ad creation, and bidding strategies. Work to maximize the return on investment for a company’s advertising spend.
Average Salary Package: INR 4-8 lakhs per annum
Top Companies Hiring: Facebook, LinkedIn, Twitter - Email Marketing Manager
Job Description: Develop and execute email marketing campaigns, including creating email content, managing email lists, and tracking campaign performance.
Average Salary Package: INR 4-8 lakhs per annum
Top Companies Hiring: Oracle, Adobe, Salesforce - Digital Marketing Analyst
Job Description: Analyze marketing data to identify trends, insights, and opportunities for improvement. Develop data-driven marketing strategies and report on campaign performance to stakeholders.
Average Salary Package: INR 4-8 lakhs per annum
Top Companies Hiring: Dell, Cisco, Hewlett Packard Enterprise - Web Analytics Manager
Job Description: Track website traffic and user behavior to optimize website performance and marketing campaigns. Use data to identify areas for improvement and make recommendations for website changes and marketing strategies.
Average Salary Package: INR 5-10 lakhs per annum
Top Companies Hiring: Walmart, Target, American Express - Digital Marketing Consultant
Job Description: Provide expert advice and guidance to businesses on digital marketing strategies. Work with clients to develop customized marketing plans and help them execute their digital marketing campaigns.
Average Salary Package: INR 6-12 lakhs per annum
Top Companies Hiring: McKinsey & Company, Deloitte, PwC
In conclusion, pursuing an MBA in Digital Marketing can open up a wide range of job opportunities for students in this exciting and dynamic field. From digital marketing managers to web analytics managers, there are a variety of roles available that offer competitive salaries and opportunities for growth and advancement.